Hwyl PR Campaign

HWYL (How Will You Love) PR campaign is aimed at raising the profile of cultural and heritage tourism in the southern region, concentrating on the unique qualities of the region and asking people 'How Will You Love Southern Wales'.

The campaign looks to tap into the passion and energy that runs across Southern Wales in order to promote culture and heritage in the region.

The strategy is to promote South East Wales as a cultural destination through a creative PR campaign using a mix of marketing opportunities to add value to the culture and heritage message.

And the key messages are:
. Hwyl is an experience which has to be felt to be believed
. Southern Wales is a hwyl honey pot
. Hwyl has the potential to touch everyone

These key messages have been unpacked through a series of press trips for national, specialist, regional and trade press and have been responded to positively.

Want to be involved?  Vibe, the companyhandling the campaign, are concentrating on the unique qualities of the region and asking people 'How Will You Love Southern Wales'. 

The current press trip calendar still has scope to add you to their information and potential involvement.  So, make sure Vibe know of your interest in being involved and as they work on the details for the press trips, they can look to potentially include you.

For further enquiries, please contact Emma Gait-Carr at Vibe on 029 2039 4001 or email: emma@vibemail.co.uk. Press enquiries are welcome.

This Campaign is managed by Capital Region Tourism, on behalf of the Southern Wales region

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