IDWales’ Inbound Tourism Development

What is Inbound Tourism Development ?

It is working to increase the number of visitors to Wales, from both the leisure and business markets.

It is working with partners to package the products, offers and promotions to make a cohesive picture of a destination and what makes it unique

It is about having the right products for the markets so business is sustained and can grow.

It is about having a systematic communication network, that keeps people informed of the latest information and developments

It is about short breaks, promotional offers, marketing and PR campaigns, transport links, tour operators, and most of all getting your product out into the market.

If you have a tourism product, such as accommodation, attraction, tour, activity, etc., then you need to be involved in developing your product in conjunction with the inbound markets, contact Alycea Lamb-Horth on alycea@IDWales.com or 07800 512032 and she can assess which markets are the right ones for you to target, who you should be working with and she will recommend potential partners to make your impact go further. If you are based in South East Wales this is a free service, so take advantage.

Don’t forget - to make the most of the latest tourism opportunities make sure you keep up to date by signing up to IDWales’ monthly e-Newsletter and visiting IDWales Opportunities pages.