Southern Wales Leisure Breaks Campaign

This Campaign targets people interested in short breaks in a 3-hour driving distance of the region, including London and the West Midlands. 

Through Direct Marketing and Advertising potential visitors are targeted to request more information on the region and its short breaks offers.  They can request further information on cycling, walking, horse riding, water sports, shopping, spoiling yourself, events and accommodation collected in fact sheets.  As the campaign progresses additional information will be added, including accommodation offers, and passed on to the database of contacts.

This information is kept up to date and is downloadable from the Southern Wales website, www.southernwales.co.uk., under short breaks.

It is a 2-year campaign that launched on 23rd September 2005 and will run until March 2007.  The Campaign is entering its third phase, which launches in September 2006.

The Campaign launched using direct mail, with a target of 2% response rate.  It managed to do 100% better than this with a 4.3% response rate! There are still some enquiries coming in which are being serviced via the short breaks option on the www.southernwales.com site. You can download the factsheets that were produced to support the campaign from the site.

How to Get Involved -

You can get your offer included for free on the web and in the printed materials (dependant on deadlines).  To participate you need to let your Local Authority Tourism Officer know of your break(s) and Capital Region Tourism, who are managing the break.

Capital Region Tourism:
Contact: 029 2041 7197  Vivienne Wilfred (Project Manager) or vivienne.wilfred@capitalregiontourism.org

Your Local Tourism Authority Officers:
Blaenau Gwent – Contact: Alyson Tippings on 01495 355937 or alyson.tippings@blaenau-gwent.gov.uk
Bridgend – Contact: Graham Muschialli on 01656 672927 or muschgp@bridgend.gov.uk
Caerphilly – Contact: Dave Nutt on 01495 235875 or nuttd@caerphilly.gov.uk
Cardiff – Contact: Jacqueline van de Stadt on 029 20 871847 or jvandestadt@cardiff.gov.uk
Merthyr Tydfil – Contact: Sian Williams on 01685 725143 or sian.williams2@merthyr.gov.uk
Monmouthshire – Contact: Rick Longford on 01633 644839 or ricklongford@monmouthshire.gov.uk
Newport – Contact: Lynne Richards on 01633 233327 or lynne.richards@newport.gov.uk
Rhondda Cynon Taf – Contact: David Madge on 01443 424040  or david.madge@rhondda-cynon-taff.gov.uk
Torfaen – Contact: Bogda Smerzva on 01633 648081 or bogda.smerzva@torfaen.gov.uk
Vale of Glamorgan – Contact: Claire Evans on 01446 709328 or chevans@valeofglamorgan.gov.uk

If you would like more information in general, please contact:
Alycea Lamb-Horth, here at IDWales on 07800 512032, email: alycea@idwales.com

This Campaign is managed by Capital Region Tourism, on behalf of the Southern Wales region.

 

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