Short Breaks Development

Short Breaks are what our visitors are now looking for more and more. 

If you are interested in developing a short break there are quite a few avenues for you in terms of Assistance.  Capital Region Tourism have hired Alycea Lamb-Horth from IDWales to assist businesses develop breaks, whether its potential ideas or partners or assistance in understanding the avenues of promotion open to sell your short break.  She will meet with you one-on-one, at no cost to you (if you are based in the South-east region of Wales) and go through the various points and discuss with you various options.  You can get in touch with her on alycea@idwales.com or 07800 512 032.

Marketing Funding for Short Breaks:

Capital Region Tourism(CRT) is potentially offering £25,000 worth of funding to assist tourism businesses market and stimulate short breaks in S E Wales from 1st April 2008.  Each applicant can apply for up to £4,000 in funding.  The money would be available on a first-come, first successfully accepted basis, so if you are interested and plan to develop a short break or series of breaks for 2008, find out more by logging on to www.capitalregiontourism.org and reading the guidelines.

Quick Checklist

Applicants should:

• Be offering a short break based within CRT’s area:  Blaenau Gwent, Bridgend, Caerphilly, Cardiff, Merthyr Tydfil, Monmouthshire, Newport, Rhondda Cynon Taff, Torfaen and The Vale of Glamorgan.
• Be aiming to stimulate short break bookings from visitors beyond the borders of Wales. 
• Be able to provide a thorough evaluation report (e.g. visitor numbers, financial value of visitors, breakdown of how CRT grant was spent) 
• Aiming to use CRT funds to add value and develop beyond what currently exists.  For example, in the case of existing packages, funds are not designed to enable brochure reprints to take place if there is no attempt to innovate or advance the product on offer.  In the case of new packages, there should be an attempt to offer a creative, fresh approach.
• You will find more information and Expressions of Interest Forms you can download on CRT's website www.capitalregiontourism.org, under 'How We Can Help'. 
• Expressions of Interest will be dealt with on a first come, first served basis.  
• You can apply for any amount up to a maximum of £4,000.  Once the total successful applications total £25 the funding opportunity will close. 
• You may be asked additional questions to further outline what you are trying to achieve.  
• CRT would prefer to receive Expressions of Interest via e-mail. 

For more information, contact Vivienne Wilfred on behalf of Capital Region Toursim:
Email: vivienne.wilfred@capitalregiontourism.org  Telephone: 029 2041 7197

This Campaign is managed by Capital Region Tourism, on behalf of the Southern Wales region.

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